Argyle
County: Lafayette | Population: 857
365 Towns / 365 Logos was our first project back in 2012. We started the daily art project as a creative exercise. The goal was to brand a different Wisconsin town every day for the entire year. 365 logos for 365 towns in 365 days (except it was a leap year so there are 366!).
We started by compiling a spreadsheet of over 1,200 Wisconsin towns and chose towns at random to illustrate, while trying to not spend more than an hour on each. The town names started to jump out at us for many different reasons…facts, nicknames, folklore, pop culture, etc. In the end, what we got was a lot of work and a lot of fun! We won some awards, got published in a few newspapers and books, and Project Wisconsin was born.
County: Lafayette | Population: 857
County: Crawford | Population: 893
County: Dane | Population: 1,320
County: La Crosse | Population: 5029
County: Dunn | Population: 785
County: Lafayette | Population: 463
County: Price | Population: 1,183
County: Forest | Population: 1,920
County: Taylor | Population: 4,326
County: Iowa | Population: 442
County: Shawano | Population: 981
County: Vilas | Population: 616
County: Jackson | Population: 3,622
County: Barron | Population: 356
County: Outagamie | Population: 1,316
County: Pepin | Population: 837
County: Outagamie | Population: 12,983
County: Waukesha | Population: 70,718
County: Douglas | Population: 649
County: Marinette | Population: 11,749